Miyerkules, Agosto 1, 2012

A Quick Look at Cell Phone SERPs & the Mobile SEO 'Opportunity'

Mobile Ad CTR

Worstream recently put out an infographic where they suggested that 64.6% of search result clicks on highly commercial keywords are clicks on AdWords ads. Shortly before Google's quarterly announcement RKG put out their digital marketing report. In it they highlight how search ad CTR differs by device.

What causes a higher CTR on cell phones & tablets? A smaller search interface, which allows ads to dominate a larger portion of the screen real estate.

Screen Real Estate

Vertical iPhone = 1/3 of an organic listing above the fold.

Horizontal iPhone = all ads above the fold.

Vertical iPad is about 2/3 ads above the fold.

Horizontal iPad has about half of a single organic listing above the fold.

Vertical Kindle is about 2/3 ads.

Horizontal Kindle is 100% ads above the fold.

And the above interfaces are not going to look any less ad heavy as Google adds paid inclusion shopping results.

Controlling the Ecosystem

Google offers sitelinks when they think a search query is navigational in nature. In spite of that, for some brands they will still show 3 AdWords ads above the organic search results, in an attempt to force the brand to re-buy their own brand equity.

If you control what is above the fold (and can get away with serving nothing but ads above the fold) you can make a lot of money.

Categories: 

Source: http://www.seobook.com/mobile-seo

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Web Design Hosting And Internet Marketing The 3 Key Elements of Success Online

Do you have dreams of becoming an Internet Millionaire Or, how about just being able to support yourself month-to-month and year-to-year solely with your online efforts

Source: http://www.mkpitstop.com/Art/155783/94/Web-Design-Hosting-And-Internet-Marketing-The-3-Key-Elements-of-Success-Online.html

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Search Engine Positioning

enables you to enter your keyword phrase with your site URL and it shows the top 100 results for those keyword phrases in Yahoo, Google, AllTheWeb, MSN and HotBot.

Source: http://www.seo-guy.com/seo-tools/se-pos.php

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Keyword Density Analyzer

gives you keyword density for 1, 2 and 3 word combinations.

Source: http://www.stargeek.com/keyword_density.php

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Search Engine Ranking Report

provides you with Google & Yahoo Rankings for multiple keywords. Just paste your key phrases, enter you domain and wait for the results. You can query up to 1000 deep. Very use full tool.

Source: http://www.top25web.com/cgi-bin/report.cgi

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