Martes, Enero 31, 2012
Datacenter Quick Check
Online XML Sitemaps Generator
Source: http://www.xml-sitemaps.com
This Post is Sponsored by Google
That is what they say, typically at the bottom of the posts, in blog posts that equate Google Chrome to being the Internet & spread misinformation about how Chrome is good for small business.
- some of those sites are paid posts and have live links in them to Google Chrome without using nofollow & talk about SEO in the same post as well!
- some of those posts link to the example businesses Google was paying to have covered
- and all the posts are effectively "buying YouTube video views" for this video youtube.com/watch?v=QFLP7HD1s7k
You can say they didn't require the links, that the links were incidental, that leaving nofollow off was an accident, etc. ... but does Google presume the same level of innocence when torching webmasters? They certainly did not to the bloggers who reviewed K-Mart & the Google reconsideration request form states:
?In general, sites that directly profit from traffic (e.g. search engine optimizers, affiliate programs, etc.) may need to provide more evidence of good faith before a site will be reconsidered.?
The Orwellian things about Google using the above strategy to market Chrome are:
- Google has a clear pro-corporate big brand bias to their algorithms & layout (Vince & Panda updates + the part near the top of the SERPs for some searches that says "brands" as a filter type).
- The more usage data Google collects the more stupid hoops it forces smaller businesses to jump through in order to compete, thereby further driving them under. (If small business owners didn't have enough time & resources for SEO, do they now also have time to get reviews, get local citations, deal with social stuff on Twitter + Facebook + Youtube + Google+ and a bit of SEO?)
- Google polices how small businesses can even make income online. When K-Mart paid some small business bloggers to do sponsored posts Matt Cutts wrote a post (mattcutts.com/blog/sponsored-conversations/) about how he torched those small bloggers (while doing nothing to K-Mart) & equated that exercise to selling links that promote bogus brain cancer solutions. Yet Google Japan was already dinged for this sort of paid post activity & now Google is doing the same thing again.
The fact that Google is paying to spread that sort of misinformation about how their browser is helping small businesses is sort of like BP buying ads about doing tourism in the gulf. Only since Google destroying smaller businesses is something more abstract on virtual lands the PR propaganda campaign is much more effective, because (unlike oil washing ashore) people do not see what is not there. (The birds still die, but the black oil covered carcass isn't rotting on the beach).
Should you follow Google & buy ads on these sites? Are they christened & beyond reproach? I would sort of be afraid to buy exposure on the blogs where Google is buying coverage...if that latent public relations disaster eventually blows up in their face, they may assume others are as guilty as Google is & burn down the whole forest.
Google the dictator meet Google the marketer. You guys are going to get on well together!
Update: Danny highlighted how Google's Chrome ad buy created a lot of the low-quality filler pablum content that the Panda update was alleged to discourage.
Source: http://www.seobook.com/post-sponsored-google
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Keywrd Density Analyzer
Source: http://www.jimworld.com/tools/keyword-analyzer/
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Page Rank Grid Calculator
Source: http://www.webworkshop.net/pagerank_calculator.php
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Lunes, Enero 30, 2012
W3C Markup Validation Service
Source: http://validator.w3.org
Yahoo Toolbar For IE
Source: http://toolbar.yahoo.com
W3C Markup Validation Service
Source: http://validator.w3.org
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Recommended SEO Tool- PageRank Lookup
Advanced Meta Tag Generator
Source: http://www.optimization-services.com/meta.asp?ID=4
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Linggo, Enero 29, 2012
Alexa Related Rank Check
Source: http://www.123promotion.co.uk/tools/alexa-related-rank-check.php
PulseRank
Source: http://www.rankpulse.com/
MSN Position Search
Source: http://www.prsearch.net/msnmass.php
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Is Google Too Big To Fail?
We are better off if we ignore what Google is saying and follow one thing: Google wants more money for Google. When we make this assumption, everything Google does makes sense. Deception and doublespeak are logical and expected rather than shocking and upsetting.
When it comes to scale, as pointed out with Groupon, all of these rules go out the window. If you look at the biggest advertisers, replace their account with one with no history and the brand "Geico" with "SEOBook auto insurance" and the campaign will simply not run. You are spam. In some cases larger advertisers are able to run ads which are clearly deceptive and go against guidelines which they actively enforce on smaller advertisers. I have a strong suspicion now that this is in fact institutionalized in Google's rating process rather than any employee going out of their way to overturn some sort of penalty.
Google will not disrupt a site or advertiser that will negatively impact their own quarterly earnings. When Google does disrupt one, it is because they have a backup in place. That backup may be their own internal project or a competitor of yours who sends 95% of their advertising through Google's ad platforms. When Google claimed they were going after content farms, and Demand Media's properties (which are explicitly spam) were spared, the reason was obvious, because it would have visibly impacted their bottom line.
Brand is a deceptive concept. A hairy, smelly drug addict that compulsively molests women is not a sex offender but rather a globally famous rock star. Much the same holds true to many of the biggest brands. As long as a brand spams, that spam is opaque to Google's customer base and their customers do not bring a negative association with Google's brand. However, when that same hairy, smelly drug addict is anonymous he is a nuisance which destroys your reputation when you publicly associate yourself with him.
Google is like an oil company which not only dictates the price of oil but also chooses where an oil field will exist. Google is now "too big to fail" as indicated by the recent DOJ investigation which could have resulted in a felony charge for their co-founder, and most certainly would have for a smaller firm without $500m of liquid cash. We should be thankful that visitors are still directed to our websites when they could simply receive excerpts of what they are searching for.
My conclusion: first, I monetize my existing sites with Google's own products as much as possible. Second: I no longer invest my time or money in new businesses that require Google's traffic. Google should expect more walled content gardens in their future. Google's biggest challengers such as Facebook and Apple recognize this, and their platforms are very much walled gardens. That is too bad for the web as we know it today.
As a consumer I want Google to have the best, most trustworthy experience possible. They can fight SEOs and affiliates all day long and it doesn't bother me. I fully expected the innovative waves that helped the web destroy old media do the same again to itself. But, when Google lies, and do things that in fact damage that consumers experience no longer can I defend Google (when eHow first started popping up in 50% of the searches I did I was shocked; I am absolutely appalled they still show up on page 1 for anything, the articles are obviously written by authors that re-hashed another article in 10 minutes and often factually incorrect on top of it.)
---
Andrew Johnson submitted the above (less the image) as a comment here, but we thought it deserved to be its own post on the blog so more people get to see it.
Source: http://www.seobook.com/too-big-to-fail
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Google vs Yahoo Graph
From AdSense to SpamSense to Spam Cents
Google announced they rolled out their anti-overly-aggressive-ads algorithm. They didn't give a specific % on how much of the above the fold content can be ads, but suggest using their browser preview tool. Using that tool on Google.com's search results would of course score it as a spam site, but for some small AdSense webmasters that avoided Panda, Google may have drew first blood.
Much Quicker Updates
With a limited number of recoveries nearly a year after Panda, the first bite might seem like a big concern, however the "too many ads" algorithm updates far more frequently than Panda does:
If you decide to update your page layout, the page layout algorithm will automatically reflect the changes as we re-crawl and process enough pages from your site to assess the changes. How long that takes will depend on several factors, including the number of pages on your site and how efficiently Googlebot can crawl the content. On a typical website, it can take several weeks for Googlebot to crawl and process enough pages to reflect layout changes on the site.
And for those who got hit by Panda then tried to make up for those lower ad revenues with more AdSense ad units, they probably just got served round #2 of Panda Express. ;)
Is it Screen Layout, or Something Else?
In the past Google suggested to a nuked AdWords advertiser that more of his above-the-fold real estate should be content than ads.
However Google has such a rich data set with AdSense that I don't think they would just look at layout. If I were them I would factor in all sorts of metrics like
- AdSense CTR
- average page views per visitor
- repeat visits & brand searches
- bounce rate
- clickstream data from Chrome & the Google toolbar (so even if you are using other ad networks, they can still sample the data)
Some sites are primarily driven off of mobile views while other sites might be seen on large monitors. When Google sees every page load & measures the CTRs, tacking actual user response is better than guestimating it.
They could come up with some pretty good metrics from those & then for any high traffic/high earning site they could manually review them to see if they deserve to get hit or not & adjust + refine the "algorithm" until those edge cases disappeared. Google's lack of credible competition in contextual & display ads means they can negotiate pretty tough terms with publishers that they feel are not adding enough value to the ecosystem.
It's Not Just Algorithms Cleaning Up AdSense
In addition to these sorts of algorithms, over the past year they have manually hit networks of sites with the doorway pages label & disabled ad serving on sites or entire accounts where they felt there was a bit too much arbitrage. One of our SEO Book members pointed me to this thread where a lot of Pakistani AdSense accounts got torched last October & another sent me a sample termination email from Google similar to this one:
Notice that in the above:
- There was no claim of click fraud, copyright issues, or anything like that.
- There was no claim of advertiser complaints.
- Google offers no customer support phone number, no "you might want to work on this" advice, doesn't list which of the sites in the account they felt could be improved, and RETROACTIVELY nuked past "earnings" ... depending on where it is in the schedule that can amount to anywhere from 30 to 50+ days (I remember Teeceo mentioned how they waited until the day before the AdSense payday to smoke his stuff way back in the day to have maximum impact!)
On Google's latest quarterly earnings call they highlighted how year on year Google's revenues were up 25% but the network revenues only grew at 15%. They also explained the slower network revenue growth as being associated with improved search quality & algorithm updates like Panda.
Left unsaid in such a statement was that until those algorithms rolled out, Google admitted they funded spam. ;) The whole AdSense & content farm problem was created through incentive structures with unintended consequences.
Is the Garbage Disappearing, or Just Moving to a New Landfill?
If you track what is going on with the Google+ over-promotion (long overdue post coming on that front shortly!) or how Google is still pre-paying Demand Media to upload video "content" to Youtube, Google still may be funding the same model, but doing so while gaining a tighter control of relevancy so they can better sort good stuff from crap (when you host content & track user response you have all the metrics in the world to determine how relatively good you think it is). If they over-promote these sites then in the short run they create the same skewed business model problem.
Sure hosting the user experience makes it easier to sort the wheat from the chaff, but the other big risk here is the impact on the rest of the publishing ecosystem. There will be lots of thin spam from popular people on Google+ (anyone launched a celebrity-focused Pay-Per-Plus site yet?) & in-depth editorial content might not be economically feasible in certain categories where there literally is no organic SERP above the fold.
I will complement them on their efforts to clean up some of the worst offenses (from the prior generation of "bad incentives"). If you were hit by it, Panda was every bit as big/brutal as the famous Florida update. If this update is anything near as significant as the Panda update (in how it impacts smaller independent webmasters) then it is going to force more of them/us to move up the value chain.
That may mean pain in the short run, but (for those who take it as a wake up call to develop brand & organic non-search traffic streams) far more rewards in the longrun for those who remain after the herd is thinned.
Working for "The Company"
Larry Page's view on working for the company:
My grandfather was an autoworker, and I have a weapon he manufactured to protect himself from the company that he would carry to work. It's a big iron pipe with a hunk of lead on the head. I think about how far we've come as companies from those days, where workers had to protect themselves from the company.
I think for many SEOs the idea of starting over is painful, but the best SEOs often enjoy the forced evolution & the game of it all. They don't roll over & play dead or forget SEO. And if Google didn't put hard resets in every once in a while, then the big hedge funds would be mopping up the SERPs and cleaning our clocks with the help of Helicopter Ben.
Areas For Improvement
Of course this could be taken as a positive post toward Google (and it mostly is), but I don't want to come across as a fanboi, so I thought I should do a shout out to a couple things they still need to fix in order to be consistent:
- If Google is going to tell people that thick deep content is needed to gain sustainable exposure then they shouldn't be ranking thin + pages in the SERPs just because it is a Google product. Even people who have *always* given Google the benefit of the doubt (full on fanbois) found the Google+ placement in the SERPs distasteful.
- Google's AdSense is still sending out some of those automated "you are leaving money on the table" styled emails reminding publishers to use 3 ad units. If such behavior may lead to a smoke job, then the recommendation shouldn't be offered in the first place. Right below the "use 3 ad units" there needs to be a "proceed with caution" styled link (in red) that links to the recent "too many ads" post.
- Old case studies that are no longer in line with best practices in the current market should have some sort of notice/notification added to them so new webmasters don't get the wrong idea.
- Some of the AdSense heatmaps are roadmaps to penalization. These should have been fixed before yesterday's announcement, but if they are still up there next week then Google is willfully & intentionally trying to destroy any small business owner that follows that "best practice" advice.
Your Feedback Needed
Since this update impacted far fewer sites than the Panda update, there are fewer sample/example sites. Did any of your websites get hit? If so, how would you describe ...
- your ad layout
- your ad CTR
- you mode of monetization (AdSense, other, both)
- the level of impact on your site from the update
Source: http://www.seobook.com/spamsense
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Sabado, Enero 28, 2012
The Decline of Organic Links Infographic
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Please share :)
For many years it was true that SEO = links, but due to the rise of rel=nofollow, fearmongering & social media, organic links have lost much of their relative importance in many verticals.
Links are still valuable in some areas of course, but where the search results are full of listings from Google.com, pushed below the fold from larger AdWords ads and/or heavily skewed by things like brand bias there is much less value in link building in numerous big money markets. After all, few care who ranks #1 if #1 is below the fold!
Celebrities Killed The SEO Star
As the co-founder of an SEO Consultancy, my biggest hurdle in business is finding more staff. Clients are lining up at our door, we have no trouble there, it's finding the staff to work with them that becomes the issue. This may not sound like the worst dilemma for a business to face, especially during the current global economic decline, but the causation is a matter of great concern to me as both an SEO and a businessman.
Ayima's company structure is such that only highly skilled SEOs make it through to our interview stage and yet even then, less than 5% meet our skill requirements. This isn't me being picky, misjudging characters or sourcing bad candidates - this is a knowledge pandemic that is spreading through our industry. We've started apprenticeship programs to teach eager candidates from the ground up, but this can take several years to generate the finished article.
After looking back at our past 30 interview candidates, my opinion for the reason behind this issue may not be a popular one. I believe that celebrity SEOs, brands and blogs are feeding a generation of untested and poorly trained search marketers, who pass themselves off as SEO experts. I will of course explain my positioning?
The Pander Update 
Some high profile SEO bloggers recently ceased client work and personal projects, in order to appear impartial and trustworthy to their community. This makes sense at first, after-all, who wants to use a link building tool operated by someone working for one of your client's competitors? It does however bring to light 2 much larger issues;
1) a reliance on tertiary information for SEO analysis, and
2) a reliance on search engineers to provide fresh and exclusive information/data.
Some SEO information sites may argue that they have access to the Web Analytics accounts of their partners and that they do study index changes, but nothing replaces the value of following a handful of websites every single day of the year. An absence of "boots on the ground" leads to misinformation and a distancing from the SEO practices and concerns that really matter. This in turn results in an information churn which newbies to the industry naturally perceive as important.
Moving away from servicing clients or running in-house/affiliate projects also causes a financial flux. Revenue no longer relies on problem solving, but on juicy search engine spoilers and interviews. Search Engines are businesses too though and it's in their best interest to only reward and recommend the publishers/communities that tow their line. A once edgy and eager SEO consultancy must therefore transition into a best practice, almost vanilla, publisher in order to pander to the whims of over-eager search reps. 
How do we expect the next generation of SEO consultants to analyse a website and its industry competitors, when all they've read about is how evil paid links are and how to tweak Google Analytics?
I could directly link the viewpoints and understandings of some recent SEO candidates back to a single SEO community, word for word. They would be horrified to see the kind of broken and malformed SEOs that their community has produced.
OMG, Check Out My Klout
It's true that social media metrics will become important factors for SEO in the future, but this certainly does not negate the need for a solid technical understanding of SEO. Getting 50 retweets and 20 +1's for a cute cat viral is the work of a 12 year old schoolgirl, not an SEO. If you can't understand the HTML mark-up of a page and how on-page elements influence a search engine, pick up a HTML/SEO book from 2001 and get reading. If you don't know how to optimise site structure and internal linking, read a book on how the web works or even a "UNIX for Dummies" manual. If you're unable to completely map out a competitor website's linking practices, placement and sources, set up a test site and start finding out how people buy/sell/barter/blag/bate for links.
You may be thinking at this point, "Rob, I already know this - why are you telling me?". Well, the sad fact is that many SEOs, with several years of experience at major and minor agencies, fail to show any understanding of these basic SEO building blocks. There are SEOs who can't identify the H1 on a page and that seriously consider "Wordle" and "Link Diagnosis" as business-class SEO tools. It used to be the case that candidates would read Aaron Wall's SEO Book or Dan Thies' big fat Search Engine Marketing Kit from cover-to-cover before even contemplating applying for an entry level SEO role. These days, major agencies are hiring people who simply say that "Content is King" and "Paid Links are Evil", they have at least 50 Twitter followers of course.
"Certified SEO" is NOT the answer 
In most other professional industries, the answer would be simple - regulate and certify. This simply does not work for SEO though. I die a little, each time I see a "Certified SEO" proclamation on a r�sum�, with their examining board consisting of a dusty old SEO company, online questionnaire or a snake-oil salesman. A complete SEO knowledgebase cannot be taught or controlled by a single company or organisation. No one in their right mind would use Google's guide to SEO as their only source of knowledge for instance, just as no self-respecting Paid Search padawan would allow Google to set-up their PPC campaigns. Google's only interest is Google, not you. Popular SEO communities and training providers have their own agendas and opinions too.
I do however concede that some learning should be standardised, such as scientifically proven or verified ranking factors. Just the facts, no opinions, persuasions or ethical stances.
My Plea To You, The Industry 
I plea to you, my fellow SEOs, to help fix this mess that we're in. Mentor young marketers, but let them make up their own minds. Put pressure on SEO communities to concentrate on facts/data and not to be scared by controversy or those with hidden agendas. Promote apprenticeship schemes in your company, so that SEOs learn on the job and not via a website. Encourage people to test ideas, rather than blindly believing the SEO teachings of industry celebs and strangers.
An experienced SEO with, what I perceive to be basic skills, isn't too much to ask for is it?
Make a Podcast the Entices Listeners.
Source: http://www.trafficmystic.com/232/make-a-podcast-the-entices-listeners/
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The Decline of Organic Links Infographic
Sharing is caring!
Please share :)
For many years it was true that SEO = links, but due to the rise of rel=nofollow, fearmongering & social media, organic links have lost much of their relative importance in many verticals.
Links are still valuable in some areas of course, but where the search results are full of listings from Google.com, pushed below the fold from larger AdWords ads and/or heavily skewed by things like brand bias there is much less value in link building in numerous big money markets. After all, few care who ranks #1 if #1 is below the fold!
How to Write Your First Copy Productively.
Source: http://www.trafficmystic.com/228/how-to-write-your-first-copy-productively/
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Biyernes, Enero 27, 2012
Pages Indexed Backlinks Domain Pagerank Allinanchor Keyword Density Tool
Source: http://www.webuildpages.com/tools/internet-marketing-google.htm
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Watchfire WebXACT
Source: http://webxact3.watchfire.com/report.asp
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Google Toolbar For IE
Source: http://toolbar.google.com/T4/
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W3C Markup Validation Service
Source: http://validator.w3.org
Huwebes, Enero 26, 2012
How Beginners Can Easily Benefit From Email Copywriting
Source: http://www.trafficmystic.com/226/how-beginners-can-easily-benefit-from-email-copywriting/
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Successful Marketing Strategies Using Facebook
Source: http://www.trafficmystic.com/234/successful-marketing-strategies-using-facebook/
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Del.icio.us - Social Bookmarker
Source: http://del.icio.us
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Atom & RSS Feed Validator
Source: http://www.feedvalidator.org
Link Popularity Checker
Source: http://www.prsearch.net/inbx.php
Bad Neighborhood Checker
The tool also has the ability to search on multiple levels (so for example if you maintain a directory it is able to spider the categories and subcategories).
Source: http://www.bad-neighborhood.com
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Miyerkules, Enero 25, 2012
Keyword Density
Google Keyword Suggestions
Source: http://www.seochat.com/seo-tools/keyword-suggestions-google/
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Domain Age Tool
Source: http://www.webconfs.com/domain-age.php
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PageRank Lookup
webpages and there you have it all before you with one click. Very nice!
Source: http://www.webmasterbrain.com/get-multiple-pagerank-values-without-google-toolbar--tool12.htm
Google Toolbar For Firefox
Source: http://www.google.com/tools/firefox/toolbar/FT3/intl/en/
Martes, Enero 24, 2012
Google One Line Results
Google Rank Position
Source: http://www.prsearch.biz/
Search Engine Ranking Report
Redirects And HTTP Headers Checker
Source: http://gsitecrawler.com/tools/server-status.aspx
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CPM and CPC ROI Calculators
CPC Tool -- calculates return on investment (ROI) in percent based on monthly impressoins from CPM advertising, cost of CPM, Conversion rate, average profit per conversion.
Source: http://searchmarketing.yahoo.com/rc/srch/
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Lunes, Enero 23, 2012
HTML Header Viewer
Source: http://www.webmaster-toolkit.com/http-header-viewer.shtml
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Google Admits 'Organic Results' Are Filler To Pump Deceptive Ads at Consumers
Some of Google's new search results look quite alarming in terms of every single link above the fold is either a paid ad, or links to yet another Google page wrapped in ads.
I have a huge monitor & it is impossible for me to click *anywhere* above the fold on some search results without going through Google's toll booth or clicking off to yet another Google ad wrapped page.
(click on the image for the full sized view)
Some people have given Google the benefit of the doubt "well this is just vertical search" and "this is just for the consumer" but we see that in many cases it harms consumers by limiting choice:
Charlie Leocha, the director of the Consumer Travel Alliance, says Google Flight Search is ?limiting consumers? knowledge.? He explains, ?this is a situation where Google is trusted as a ?search engine? that goes across the whole Web, but it is only going to a small select group of airlines and including them in Flight Search.?
The bottom line?
According to Leocha, ?Google and the airlines have a sweetheart deal with each other, and the consumers are getting screwed.?
Those who coddled Google & gave Google the benefit of the doubt now have egg on their face, and the industry as a whole is poorer for their poor judgement & lack of stewardship.
As absurd as the above behavior is, it gets worse. When Google acquired DoubleClick, Larry Page wanted to keep Performics (an SEO/SEM company). But since it would have been a flagrant violation of law for him to run an SEO company, they now decide that nobody should run an SEO company...telling consumers to simply forget about SEO even when they specifically search out information about SEO!
Google recently ran AdWords ads with the following copy when consumers searched Google for SEO information:
?Forget about SEO. To be visible in Google today, try Adwords?
You know Google's slogan: "maybe the best ads are just answers." And sometimes they are misdirection or scams that quite literally kill people.
You can't be 100% certain which is which until long AFTER you click. And by then Google's cash register has already rang & it is off to dupe the next person.
Comments turned off, as this is a conversation that NEEDS TO SPREAD. If you run a blog about SEO, you owe it to your readers & your industry to cover this topic. If this topic doesn't get broad coverage then pretty soon your career might be over & you will deserve it too.
Source: http://www.seobook.com/forget-seo
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Alexa Rank Tool
Source: http://www.searchbliss.com/rank.asp
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Google Biz Dev Beats the Google Engineers Again
Since Panda has happened I (and others) have highlighted how brands have ranked doorway pages, ranked scraped 3rd party content, padded out crap "content farm" content to suck in search traffic, took their market leading position & used it to deliver inferior experiences, bought out bankrupt competitors & redirected the PageRank, engaged in off-topic affiliate extension (Barnes & Noble, Overstock, Overstock AND Barnes & Noble), etc etc etc
At the same time, independent webmasters face greater uncertainty than ever (legal, personal property rights, and from alleged "quality" algorithms like Panda & editorial crackdowns from Google engineers).
If you are not operating at scale, you are an inefficiency which must be expunged from the marketplace.
I have maintained that Panda was a joke & a diversion to re-frame the quality debate as Google dialed up on inserting their own vertical results in the search results, allowing them to monetize the "organic" search results.
Such a view may have been seen as cynical, but it is something that more people are realizing as true. Read this great article from Tom Foremski on ZDNet.
Google's percent of downstream traffic to YouTube has more than doubled since Panda.
You know how John Stewart or George Carlin have to present reality as a joke to express it? Well watch the above video & then read this article:
?Every single leading company is waiting for user-generated content or is licensing content? in order to reach advertisers, Rosenblatt said. ?YouTube was tired of waiting. They told us that they needed a home and garden channel, a pets channel and a health/Livestrong channel. They are paying us up front, plus a rev share. This is the beginning of them funding professional content creators.?
I have mentioned Demand Media's video "efforts" before.
But my opinion doesn't matter.
As a monopoly, only Google's does.
And they decided to subsidize Demand Media while torching your site.
C Class Backlink Analyzer Tool
Website Keyword Suggestions
Source: http://www.webconfs.com/website-keyword-suggestions.php
Linggo, Enero 22, 2012
Keyword Generator
Source: http://www.espotting.com/popups/keywordgenbox.asp
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Datacenter Quick Check
Source: http://www.mcdar.net/q-check/datatool.asp
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Keyword Density Analyzer
gives you keyword density in your title, meta description, meta keywords, visible text, alt tags, comment tags, image tags, option tags, reference tags, linked text and URL.
Source: http://www.keyworddensity.com/
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Cool SEO Tool
Source: http://www.webuildpages.com/cool-seo-tool/
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Choosing Email Hosting Services Free Or Paid
Source: http://www.mkpitstop.com/Art/154080/94/Choosing-Email-Hosting-Services-Free-Or-Paid.html
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Sabado, Enero 21, 2012
Niche Finder
Source: http://www.wordstream.com/keyword-niche-finder/
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The Power of SEO backlinks
-With many backlink profiles are created on other high pagerank site, that mean your backlink is high PR backlink, so your backlinks is truly valueable and are highly appreciated in the search engines.
- With only this method, your website ranking will be improved in search engines and your traffics will be increase very fast.
-All of your backlink profiles will be auto indexed to search engines.
-It only takes a small fee.You'll have more chance to try the greatest drilling substantial profit.
-Crawled quickly.
Source: http://goodbacklink.info
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Code to Text Calculator
Source: http://www.stargeek.com/code_to_text.php
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W3C Markup Validation Service
Source: http://validator.w3.org
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Keyword Grouper
Source: http://www.wordstream.com/keyword-grouper/
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Biyernes, Enero 20, 2012
Check Yahoo WebRank
Mutated Search Queries
Google has recently began refining search queries far more aggressively. In the past they would refine search queries if they thought there was a misspelling, but new refinements have taken to changing keywords that are spelled correctly to align them with more common (and thus profitable) keywords.
As one example, the search result [weight loss estimator] is now highly influenced by [weight loss calculator]. The below chart compares the old weight loss estimator SERP, the current weight loss estimator SERP & the current weight loss calculator SERP. Click on the image for a larger view.
There are 2 serious issues with this change
- disclosure: in the past refinement disclosures appeared at the top of the search results, but now it often ends up at the bottom
- awful errors: a couple months after I was born my wife was born in Manila. When I was doing some searches about visiting & things like that, sometimes Google would take the word "Manila" out of the search query. (My guess is because the word "Manila" is also a type of envelope?)
Here is an example of an "awful error" in action. Let's say while traveling you find a great gift & want to send it to extended family. Search for [shipping from las vegas to manila] and you get the following
The search results contain irrelevant garbage like an Urban Spoon page for Las Vegas delivery restaurants.
How USELESS is that?
And now, with disclosure of changes at the bottom of the search results, there isn't even a strong & clean signal to let end users tell Google "hey you are screwing this up badly."
In some ways I am inspired by Google's willingness to test and tweak, but in others I wonder if their new model for search is to care less about testing and hope that SEOs will highlight where Google is punting it bad. In that case, they just roped me into offering free advice. ;)
Check Yahoo WebRank
Source: http://www.webconfs.com/check-yahoo-webrank.php
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Google Keyword Suggestions
Source: http://www.seochat.com/seo-tools/keyword-suggestions-google/
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How Does ISDN Work
ISDN (Integrated Services Digital Network) is a system of digital phone connections which is compatible with the existing (analog) telephone system
Source: http://www.mkpitstop.com/Art/155218/94/How-Does-ISDN-Work.html
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Search MSN Toolbar
Source: http://toolbar.msn.com/
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Huwebes, Enero 19, 2012
Was Google Caught in a Sting Operation in Kenya?
Wow...this is pretty...um...transparent.
According to this post, Google was caught scraping Mocality, calling the listed businesses, soliciting that they move to Google "Get Your Business Online", disparaged the directory they were scraping in the client call, and then lied about having the permission of the directory they were scraping to try to con businesses into working with Google.
A few select quotes:
There are absolutely no costs, and this will be agreed on before it?s put on? No one will come and tell you like Mocality used to do, someone tells you it?s free and then they come to ask for money. You know that Google doesn?t fool around here.
...
Mocality used to charge people and many of the people who used to be in Mocality we have taken them and transferred them here. Didn?t we also find you on Mocality?
...
Ai?they used to?but some people didn?t used to pay. They [Mocality] used to go and ask people to pay them around Ksh. 20,000 and people refused. It was things like that.)
Google's business model *is* buying or building things that are free and then later pulling back features and/or sneaking costs in on them. Whether it be clubbing Android carriers with compatibility, saying search ads are evil then placing them everywhere, Google Maps API terms changes, terms changes on the Google AdWords API, Google hotel place listings with endless price ads, or keyword (not provided) in web analytics while trying to force you to register in Google Webmaster Tools to get any keyword data at all!
As if that wasn't bad enough, when the fake business asked Google if Mocality was ok with this, this was the exchange:
My question is does Mocality know that you?re getting their con?our contacts from their directory?
~~~
Yah. They know. They know that very well. They have agreed with Google when they were on that thing.
I have long stated that the difference between spam and quality content is who is spamming. With the recent widely criticized over-promotion of Google+ in the search results and this sort of scrape, lie & disintermediate the source Google's true character is shining through.
Facebook & Twitter are smart not to leave the barn door open for Google.
All information wants to be free and wrapped in Google's ads. Or so the saying goes. But until they can be trusted it won't be. They have done A LOT of brand damage to themselves in the past couple months.
Update: Google was mortified that they got caught doing this:
We were mortified to learn that a team of people working on a Google project improperly used Mocality?s data and misrepresented our relationship with Mocality to encourage customers to create new websites. We?ve already unreservedly apologised to Mocality. We?re still investigating exactly how this happened, and as soon as we have all the facts, we?ll be taking the appropriate action with the people involved.
Source: http://www.seobook.com/google-caught-sting-operation-kenya
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Website Auditor Review: A Full-Featured On-Page Optimization Tool
Website Auditor is one of the 4 tools found in Link-Assistant's SEO Power Suite. Website Auditor is Link-Assistant's on-page optimization tool.
We recently reviewed 2 of their other tools, SEO Spyglass and Rank Tracker. You can check out the review of SEO Spyglass here and Rank Tracker here.
What Does Website Auditor Do?
Website Auditor crawls your entire site (or any site you want to research) and gives you a variety of on-page SEO data points to help you analyze the site you are researching.
We are reviewing the Enterprise version here, some options may not be available if you are using the Professional version.
In order to give you a thorough overview of a tool we think it's best to look at all the options available. You can compare versions here.
Getting Started with Website Auditor
To get started, just enter the URL of the site you want to research:
I always like to enable the expert options so I can see everything available to me. Next step is to select the "page ranking factors:
Here, you have the ability to get the following data points from the tool on a per-page basis:
- HTTP status codes
- Page titles, meta descriptions, meta keywords
- Total links on the page
- Links on the page to external sites
- Robots.Txt instructions
- W3C validation errors
- CSS validation errors
- Any canonical URL's associated with the page
- HTML Code Size
- Links on the page with the no-follow attribute
Your next option is to select the crawl depth. For deep analysis you can certainly select no crawl limit and click the option to find unlinked to pages in the index.
If you want to go nuts with the crawl depth frequently, I'd suggest looking into a VPS to house the application so you can run it remotely. Deep, deep crawls can take quite awhile.
I know HostGator's VPS's as well as a Rackspace Cloud Server can be used with this and I'm sure most VPS hosting options will allow for this as well.
I'm just going to run 2 clicks deep here for demonstration purposes.
Next up is filtering options. Maybe you only want to crawl a certain section or sections of a site. For example, maybe I'm just interested in the auto insurance section of the Geico site for competitive research purposes.
Also, for E-commerce sites you may want to exclude certain parameters in the URL to avoid mucked up results (or any site for that matter). Though there is an option (see below) where you can have Website Auditor treat pages that are similar but might have odd parameters as the same page.
Another option I like to use is pulling up just the blog section of a site to look for popular posts link-wise and social media wise. Whatever you want to do in this respect, you do it here:
So here, I'm included all the normal file extensions and extension-less files to include in the report and I'm looking for all the stuff under their quote section (as I'm researching the insurance quote market).
The upfront filtering is one of my favorite features because I exclude unnecessary pages from the crawl and only get exactly what I'm looking for, quickly. Now, click next and the report starts:
Working With the Results
Another thing I like about Link-Assistant Products is the familiar interface between all 4 of their products. If you saw are other reviews, you are familiar with the results pane below.
Before that, Website Auditor will ask you about getting more factors. When I do the initial crawl I do not include stuff that will cause captchas or require proxies, like cache dates and PR. But here, you can update and add more factors if you wish:
Once you click that, you are brought to the settings page and give the option to add more factors, I've specifically highlighted the social ones:
I'll skip these for now and go back to the initial results section. This displays your initial results and I've also highlighted all the available options with colored arrows:
Your arrow legend is as follows:)
- Orange - You can save the current project or all projects, start a new project, close the project, or open another project
- Green - you can build an white-labeled Optimization report (with crawl, domain, link, and popularity metrics plugged in), Analyze a single page for on-page optimization, Update a workspace or selected pages or the entire project for selected factors, Rebuild the report with the same pages but different factors, or create an XML sitemap for selected webpages.
- Yellow - Search for specific words inside the report (I use this for narrowing down to a topic)
- Red - Create and update Workspaces to customize the results view
- Purple - Flip between the results pane, the white-label report, or with specific webpages for metric updates
Workspaces for Customizing Results
The Workspaces tab allows you to edit current Workspaces (add/remove metrics) or create new ones that you can rename whatever you want and which will show up in the Workspaces drop-down:
Simply click on the Workspaces icon to get to the Workspaces preference option:
You can create new workspaces, edit or remove old ones, and also set specific filtering conditions relative to the metrics available to you:
Spending some time upfront playing around with the Workspace options can save you loads of time on the backend with respect to drilling down to either specific page types, specific metrics, or a combination of both.
Analyzing a Page
When you go to export a Website Auditor file (you can also just control/command + a to select everything in the results pane and copy/paste to a spreadsheet) you'll see 2 options:
- Page Ranking Factors (the data in the results pane)
- Page Content Data
You can analyze a page's content (or multiple pages at once) for on-page optimization factors relative to a keyword you select.
There are 2 ways you can do this. You can highlight a page in the Workspace, right click and select analyze page content. Or, you can click on the Webpages button above the filter box then click the Analyze button in the upper left. Here is the dialog box for the second option:
The items with the red X's next to them denote which pages can be analyzed (the pages just need to have content, often you see duplicates for /page and /page/)
So I want to see how the boat page looks, highlight it and click next to get to the area where you can enter your keywords:
Enter the keywords you want to evaluate the page against (I entered boat insurance and boat insurance quotes) then select what engine you want to evaluate the page against (this pulls competition data in from the selected engine).
The results pane here shows you a variety of options related to the keywords you entered and the page you selected:
You have the option to view the results by a single keyword (insurance) or multi-word keywords (boat insurance) or both. Usually I'm looking at multi-word keyphrases so that's what I typically select and the report tells you the percentage the keyword makes up of a specific on-page factor.
The on-page factors are:
- Total page copy
- Body
- Title tag, meta description, and meta keywords
- H1 and H2-H6 (H2-H6 are grouped)
- Link anchor text
- % in bold and in italics
- Image text
Website Auditor takes all that to spit out a custom Score metric which is mean to illustrate what keyword is most prominent, on average, across the board.
You can create a white-label report off of this as well, in addition to being able to export the data the same way as the Page Factor data described above (CSV, HTML, XML, SQL, Cut and Paste).
Custom Settings and Reports
You have the option to set both global and per project preferences inside of Website Auditor.
Per Project Preferences:
- Customer information for the reports
- Search filters (extensions, words/characters in the URL, etc)
- Customizing Workspace defaults for the Website reports and the Web page report
- Setting up custom tags
- Selecting default Page Ranking Factors
- Setting up Domain factors (which appear on the report) like social metrics, traffic metrics from Compete and Alexa, age and ip, and factors similar to the Page Factors but for the domain)
- XML publishing information
Your Global preferences cover all the application specific stuff like:
- Proxy settings
- Emulation settings and Captcha settings
- Company information for reports
- Preferred search engines and API keys
- Scheduling
- Publishing options (ftp, email, html, etc)
Website Auditor also offers detailed reporting options (all of which can be customized in the Preferences area of the application). You can get customized reports for both Page Factor metrics and Page Content Metrics.
I would like to see them improve the reporting access a bit. The reports look nice and are helpful but customizing the text, or inputting your own narratives is accessed via a somewhat arcane dialog blog, where it makes it hard to fix if you screw up the code.
Give Website Auditor a Try
There are other desktop on-page/crawling tools on the market and some of them are quite good. I like some of the features inside of Website Auditor (report outputting, custom crawl parameters, social aspects) enough to continue using it in 2012.
I've asked for clarification on this but I believe their Live Plan (which you get free for the first 6 months) must be renewed in order for the application to interact with a search engine.
I do hope they consider changing that. I understand that some features won't work once a search engine changes something, and that is worthy of a charge, but tasks like pulling a ranking report or executing a site crawl shouldn't be lumped in with that.
Nonetheless, I would still recommend the product as it's a good product and the support is solid but I think it's important to understand the pricing upfront. You can find pricing details here for both their product fees and their Live Plan fees.
Source: http://www.seobook.com/website-auditor-review-full-featured-page-optimization-tool
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