Source: http://www.seocompany.ca/tool/8-keyword-suggestion-tools.html
use seo seo tools seo tool land seo leaders online traffic mystic
Sabado, Marso 31, 2012
Combine Words
is a script is designed to combine lists of keywords for use in AdWords, Overture and other Pay Per Click systems.
Source: http://www.combinewords.com/
Website Keyword Suggestions
This tool tries to determine the theme of your website and provides keyword suggestions along with keyword traffic estimates. Keyword suggestions are provided using Overtures database.
Source: http://www.webconfs.com/website-keyword-suggestions.php
link building use seo seo tools seo tool land seo leaders online
Future PageRank Tool
will query all of Google's various data-centers and display your Pagerank value for each one. If queried during a Google update you will get a glimpse of upcoming PR changes.
Page Rank Tool
shows PR on the differnet Google datacenters. Good for monitoring a PR update.
Source: http://www.pageranktool.net/
Biyernes, Marso 30, 2012
Kill The Bugs!
You can learn a lot more about what Google really thinks by reading what their new hires say. They are not yet skilled in the arts of public relations & make major gaffs like this one:
Instead of being able to SEO the entire Internet, businesses can now only affect the search results for a tiny percentage of users. That's a good thing because SEO can't scale, and SEO isn't good for users or the Internet at large.
If you look at the Google experience from the standpoint of customers, it's pretty good. Users get relevant search results and ads. Advertisers get their content on top of everything else. It's a good compromise between advertising and usability, and it works really well. It's a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug. Manipulating Google results shouldn't be something you feel entitled to be able to do. If you want to rank highly in Google, be relevant for the user currently searching. Engage him in social media or email, provide relevant information about what you're selling, and, generally, be a "good match" for what the user wants. - Googley Jon Rockway
Would love to hear someone more senior confirm this as the official Google company position, however they are too skilled at public relations to make that blunder (at least outside of foreign AdWords ads that tell you to "forget SEO").
Categories:
Source: http://www.seobook.com/seo-is-a-bug
seo tools seo tool land seo leaders online traffic mystic good backlink
Poodle Predictor
shows you a spiders view of the text on your webpage. Ignore where it shows what your page will be displayed like on a Search Engine. Go into the Diagnostics View and there you will see your page in text only with all your alt, title, menu and copy displayed in the order the spider will see it. This is helpful to show you what order you columns are in.
Source: http://www.gritechnologies.com/tools/spider.go
use seo seo tools seo tool land seo leaders online traffic mystic
Today's Featured Member- Govind Singh
Brainpulse is an Indian SEO Company offering Search Engine Optimization (SEO Delhi), Web Hosting India and Internet Marketing Services India. Our SEO Services guarantee top 10 search engine ranking in major search engines like Google, Yahoo and MSN.
High PR backlink service
You build a website for e-commerce purpose, providing information or other reasons... and you want to improve ranking in search engines but you have not many time to do this, we are here to do this for you. To improve your website ranking in search engine, you need use web seo service, there are many seo methods such as: Directory Submission, Social Bookmarking, Article Submission...etc. But there is one method which many people use are seo backlinks. Seo backlink simply are text links, they are created on the other site and these text links are linked to your website. With only this method, you can improve your website ranking and increase traffic of your website. High PR backlink service, which we provide truly useful for your website, because your backlink profiles are high PR backlink, we build your backlinks from many famous websites, these websites have pagerank 4-9.
Source: http://goodbacklink.info
seo leaders online traffic mystic good backlink see book link building
Online XML Sitemaps Generator
A free online Google XML Sitemaps generator for small sites and a commerical php script for larger sites.
Source: http://www.xml-sitemaps.com
How To Ensure You Get More From SEO
If you are trying to get an online business off the ground then you will probably be aware of how important SEO can be for your business. If you want your business to be a success then you will have to get more visitors to be able to find your website and this involves getting [...]No related posts.
Source: http://www.seo-leaders-online.co.za/seo/how-to-ensure-you-get-more-from-seo/
link building use seo seo tools seo tool land seo leaders online
Huwebes, Marso 29, 2012
Google-Yahoo-Ask Search
displays results from Google Yahoo and Ask Jeeves together. Jux2 can show the unique results from Yahoo! that are not in Google, or combine the results from the top ten that are in both browsers. They have some very interesting stats. Check it out I found it quite interesting.
Source: http://www.jux2.com/
Search Term Research
requires an username and password but it has lots of features. They claim to have the biggest database, with over 9 billion searches compiled from 37 sources that include major international, pay per click, meta and regional engines. You can search on spell:keyword, related:keyword, like:keyword and crawl:keyword . The tool will search Overture's data from 16 different countries. There is just too much to list here. Go sign up and get take a peek.
Search Engine Spider Simulator
shows you the content order of your webpage as the search engine bot sees it. This will help you to verify that your keywords are at the top of your page where they will be more relevant. Some times, like in the case of a float:right, your right column could be read by the search engine bot before your main body of text.
Source: http://www.webconfs.com/search-engine-spider-simulator.php
The Future of SEO Campaigns with Jon Henshaw & Taylor Pratt from Raven
Here is the audio if you'd prefer to listen :)
Eric: All right, this is Eric over here at SEO Book and today I'm fortunate enough to be joined by Taylor Pratt and Jon Henshaw from Raven SEO Tools, thanks for joining us today guys.
Taylor Pratt: Yeah, thanks for having us.
Jon Henshaw: Yeah, good to see ya!
Eric: All right, so we just have some questions here that I think our readers will appreciate and some of our members have been interested to know about as well.
So, without further ado I'll jump right in here.
Obviously you guys are essentially the creators of an all-in-one SEO tool set which has kind of morphed into a Web marketing tool set now with all of the different things that you've added and certainly have a vested interest in being on the right side of forecasting the future of what will be important to search marketers here in the short and long-term and certainly there's a lot of changes going on at the moment especially in the social area.
So, I'd just like to get your thoughts on where you guys see search going with respect to what's going to be important for us as search marketers to track, study and report on the clients; things like rankings, analytics, social signals?
Jon Henshaw: Yeah, I mean I think I'll go first. This is Jon and as you said we kind of started out with just SEO and over time we have become more of that full-fledged internet marketing suite. And I would say that that was actually one of the first steps in sort of forecasting where things are going in the industry.
And at first while that was like our main focus what we started to see was sort of the merging of all of these different practices under one roof and so you saw a lot of people who just did SEO's, a lot of people who just did paid and they started to do both. And then social kind of came into that mix, that's the most recent thing, and so now you're seeing a lot of agencies doing all three and on top of that they're doing email marketing and that type of thing and so that was sort of our first step in saying SEO is not going to be enough; what we think is going to happen is most of these companies doing these sort of individual components of marketing are going to be doing them all.
So then the second thing which is really what we're dealing with now is so where is it going now? What is it that people need and I would say we're just sticking to how we approached it all along which is we're basically talking to the people who are doing the work out there. We're talking to the agencies, the individuals, the experts and we're asking them, what are your problems? Like, what are the problems that are still not being solved even just on the most practical level?
And so we take that information and we look at what we built and we go, okay, so how can we solve that problem with Raven? And that contributes a whole lot to at least our own roadmap. Taylor might want to talk more about sort of the future of things.
Taylor Pratt:Yeah and building off of what Jon's saying, when it comes to figuring out what I should be studying or reporting on I think we're seeing, especially like Jon said with social getting more into search, people having to turn to pay-for-click to get more data, having to study all disciplines of online marketing you can't just make the right call just by looking at what you can see in your analytics from an SEO perspective.
And so I think what we're seeing with people are that they're realizing, hey, I could be doing a lot better if I don't just look at my own stuff. I want to see what keywords are performing at the highest level on the pay-per-click side. I want to see what our audience is talking about on our fan page and on our Twitter account so that I know what topics I should be writing about that's going to get the most engagement.
And so I think we're moving towards a full landscape of online marketing and services and it's forcing SEO's to try and become more knowledgeable in those others fields as well.
And, as a result, you know, that's really what we were trying to do with Raven which was bringing together all that data so that you can be looking at it easily. Maybe I don't actually have to do the work when it comes to pay-per-click but I need to understand it and I need to know what I can take from that to improve my own SEO campaign.
And so really when it comes to reporting and actually managing that process we need people to be a lot more versatile in their skills, they can't just be focused on one niche anymore.
Eric: Those are all great points. I think too you guys must run into stuff like I think you could probably take ten people who are knowledgeable or successful with SEO that have been doing it for a while and they probably get four or five different opinions on what exactly SEO is. Is it...does it stop at rankings or does it stop at, you know, rankings plus traffic plus conversions plus leveraging all of the other data that you talked about. So that must be quite at challenge because I'm sure you guys have experience in the industry obviously and talking with some of the folks that you talk about, you must get a lot of different opinions on what exactly SEO is.
Jon Henshaw: Definitely. And you mentioned ranking which has been traditionally sort of a core component of what people think of when they're doing SEO and what they're actually reporting on to their clients.
And the thing is, is that what ranking was a few years ago, it's not the same as it is today. And I think we know why which is the search engines, particularly Google, it just depends on who you are, if you're logged in with your account, where you are, now obviously who you're connected with with G+ and because of all of those things who knows what results you're going to get..who knows what the results are going to be that you're going to get.
And so what's happening in sort of the rank checking world is it's getting really just unpredictable. I mean, you don't know what you're going to get. You have people at one end, and one of the biggest frustrations that I know rank checkers have, and I know this because we used to check them ourselves and now we, of course, use Authority Labs but I think all of them have the difficulty of that customer saying, well, this isn't what I'm seeing!
And so I think it's going to get worse and worse. And so I think what's changed with ranking is that ranking has become, or should be becoming, less important of a metric. And, instead the focus should be on organic referrals because that's really the most reliable thing that you can look at and report on.
So, in other words, if I were an agency or just even an individual SEO guy who was doing work for a customer I would make the metric be, am I increasing your organic traffic instead of where do I rank for your pet term? You know, and I think that's the biggest change. That's what I've seen over the past few years. There's still a lot of resistance to that just because they don't want it to be true but I think the reality is, is that rank checking is still going to be important because it still gives you an indication of health and gives you some idea of sort of how you're performing even if it's going to get to a point where it could never be 100% accurate.
So it'll still play a role and we're still going to keep having that data in our system but the big, big factor is going to be actually what Google Analytics is providing and whatever stacks package you use.
And to be able to say that we increased your organic traffic by 100% and on top of that your conversions went up. I think that's becoming more important.
Eric: Right, yeah. Do you guys have any plans to integrate that stuff? You do work with Authority Labs. Do they do a lot of stuff with their incorporating universal results that you guys might be able to do because I know some of the software tools do that? That could be helpful
I think especially on the agency side of things you find that people tend to lead their value add with rankings, right? I mean, you can but that's a big mistake. If anything, if you're going to have conversations about rankings you have to attach an element of conversion optimization to that too you can't just leave it at the door.
Jon Henshaw: Yeah, and that's something that we're talking to Authority Labs with right now and they actually do provide universal results with the data and they're trying to update the API that we're using so we can actually present that.
So as soon as we can present that we're going to and then on top of that as far as where we're taking things in the future, we're going to be supporting the ability to edit your ranking results, the ability to import ranking results from other third parties. So, yeah, so we're working on that, it's not available right now, but that is something that we know people have been asking for, for quite a while.
Eric: Okay. So, we talked about all of these things with how the sort of element of ranking being less and less of a flagship sort of metric to report, at least on client sites or even on sites that SEO's might run themselves, affiliate sites, or sites where revenue is driven by AdSense or something to that affect.
But I think what a lot of people would be interested to know, and I love getting opinions on this from a bunch of people all across the industry, that if you were starting in an SEO company today how would you approach the key elements of the business, you know, what are the core competencies that you think not only that are effective, but I think there's something a disconnect between what is actually or what should be a core competency for an SEO firm, you know, link outreach, all of these things, but some of those things are hard to quantify to a client.
You know, we've reached out to 400 sites and we obtained two links. Well, that can be a bit difficult to report on but with things like link outreach or just good old fashioned PR, social development, community building, rankings, conversions, all of those things, what would you promote to your clients as the value add that your agency or your company would bring to the table?
Taylor Pratt: You know, if it were me back in my agency days what we tried to focus on was... we all say that we want to focus on conversions but I think getting even more specific than that, having specific interaction goals for different aspects of your organic traffic. So what I'd probably do is talk about how we look at both branded and non-branded traffic and we separate them. I want to have specific goals for my branded traffic that I expect them to be able to complete if they came to us organically.
And then from a non-branded standpoint, I want to be able to do the exact same things. And building off of what we talked about earlier I think going into those meetings now and telling them, hey, you know, looking at releases like when Google announced the whole not provided thing, as an agency I need to be prepared to say to my client, well, you know what, we have a work around for that. We have a pay-per-click campaign that's going so we can still get the traffic insight behind each keyword so we know which ones we should be focusing on the most.
And I think presenting it to the client as you being able to adapt to the changing market and you not focusing just on one individual aspect is really going to be what shows them that they should be going with you over somebody else.
Eric: Right, yeah, and I think those are good points. Because I see it too, sometimes people are starting an agency, they look for things that they can?you know, like rankings are still such a big thing and I know there was some press last year about how rankings are dead. I know Jon wrote a post kind of countering that and I did as well. I don't think that's the case either but I think it seems like people are still, or in some cases, leading with rankings. But the problem is it takes X amount of months to get there for some terms and then you find out that the traffic isn't there in the first place really if you're relying on keyword tools.
So, that's interesting because I think right now we have a lot of people that read this blog and in the community that sort of run their own sites a little bit and then you've got people who are doing some client work. Are you seeing more of an increase in folks who maybe in the past where just sort of individual SEO's that are now filtering over to taking on some more client stuff?
Taylor Pratt: Yeah, you know, I can speak for myself personally. I'm starting to take over Raven's pay-per-click work and going into it I knew enough just pretty much what any SEO would know, pretty much what any SEO would know about pay-per-click.
I wouldn't know enough to run a campaign from start to finish so starting to ramp up on that. And it's interesting that over the last couple of months, really since not provided or at least have seen, a lot more articles around pay-per-click showing up on industry blogs. It's starting to get a lot more coverage and I think people are starting to realize that, hey, I could pretty much get more concrete results out of my SEO program if I would just focus a little bit more time in these other areas.
Because, like you said around figuring out that, hey, if I'm targeting one keyword and a couple of months down the line once I start ranking for it, I'm not getting the traffic I expected, well, we could have identified that if we just ran a traditional test just to see.
I mean, you can run pay-per-click tests without even getting clicks. I just want to see how many impressions I can get so I can estimate how much traffic I could potentially get if I was ranking for that keyword.
So trying to get a better fit or a better feel for those numbers, there's a lot that you could be doing with that.
Eric: Yeah, absolutely. The pay-per-click is absolutely the best keyword keyword research tool. So when you think of all of the time you spend digging through the AdWords keywords tool and then digging through like Wordtracker or other competitive research tools, if you took a few hundred bucks and threw it at PPC just for accidental clicks right and you threw a pay-per-click campaign up with all the keywords that you're looking at you'd be much better off.
Jon Henshaw: And, I was going to throw out that of course Google has done an excellent job of positioning it as one of your best options.
Eric: Yeah, yeah (laugh). And they're certainly not shy about throwing out those coupons either.
Taylor Pratt: No, they play me like a fiddle, that's for sure!
Eric: Yeah. I think the big thing, you know, in addition to on the SEO side of things with all of the stuff that Google's been doing and continues to do especially with the Plus 1 sort of approach, is the evolution of link building where a lot of times it's just been basic. Where we have all of these sort of tactics that have been working for a long time that I think it can be effective but I think if you're looking mid to long-term on trying to build out, if you run your own sites or even clients that you need to see that it is almost evolving into like a sales and PR type of role.
Do you think it's become a little bit less about pure link metrics like page rank or some of the other stuff that's out there like the (MAS) rank, (MAS) trust follow versus no follow or somewhere in the middle but I think it's definitely evolved towards being more of a relationship type of approach and a PR type of approach. I'd be interested to hear what you have to say about that.
Jon Henshaw: Yeah, I totally agree. If you look back on even the very early days of link building it was basically build a link anywhere you can get it. I mean, it didn't even matter what site it was, it didn't matter where it was on the page, then as that evolved Google evolved with that. It ended up becoming, well, you may not want it on the footer or you may want it in a different place or you might want to have it on a relevant page. There's still many industries, many site types that I would say even up to today, because I still hear stories from some pretty hardcore people out there that are like, oh yeah, footer links are still well alive for my particular thing.
But I think for the most part, for most people, you hit the nail on the head with it's about relationships. And so that's basically where we talk about predicting where things are going, well, we're seeing it as it's already there and it's only going to increase as far as what's important in link building is going to be building relationships with site owners, with editors, it will also be extremely important to build relationships socially so that you're connected with people who have some degree of influence socially. And so with that one of the things that you said is, is it important to care about (MAS) rank or page rank or any of these other things? And I think it still is important. So, and the way I approach it, which I think is a fairly practical way, is it's important to have as many pieces of data and metrics as possible.
It's the same reason why I think that rank checking will remain important to some extent. I think the same is true with these different metrics. It's not going to be, nor should it be, the main thing that you focus on. The main thing that you should focus on, in my opinion, are relationships with people who are relevant to what you're trying to market.
And that's where what you just mentioned a second ago, that's where PR comes in. It's very PR-like. So that's where I think it's going and that's what we're going to be focusing on but we're going to continue to include those other metrics just because I think they help you see the full picture so that, for example, when you're doing research, trying to find sites or people that you want to connect with, that data really kind of helps round out your decision like, okay, this is all of the things that kind of get in here and even what I'm just looking at and making a judgment on, looks pretty good. I think I'm going to contact this person.
Eric: Like when I look for people that I might want to bring on board to do some link building for some sites it's almost like you ignore, to a degree, SEO experience and what you're focusing on is, is this person salesy? Are they good at PR? Where before it was more of a like hunker down and look for stuff I'll reverse engineer this and that and pull this report, which is all still important certainly
Jon Henshaw: Right.
Eric: But for those really premium type links that I think competition can't get you really ought to have folks like that going forward.
Jon Henshaw: And I think content should be thrown out there too which is..and I don't mean as if you write good content you will rank type of thing but more along the lines of one of the best link building outreach methods is guest blogging. And if you can present yourself in a way that is one that's not too salesy, but, two, can really, really benefit that site meaning you better have a good writer on staff or somebody hired on a contract basis, it's altruistic in the sense that I can get you something really good.
In fact, I'm going to go out of my way and I'm going to spend over $15 dollars on something. I might spend $100 or $200 buck to have a really good article put on somebody else's site with the idea that I'm going to have a decent link to my site. It'll be on a relevant site. So that to me is a pretty important component and that's something that we focused on too and we're going to continue to focus on. So, for example, we've automated some of that which is you can go through Textbroker on Raven or you can have your own writers on staff or through contract and then they can log in and they can save the articles that they write and our content manager.
Eric: Yeah, definitely - content, yeah absolutely. That's a great feature of Raven too. The example that I give sometimes in the forums when people ask about creating?how do we create a piece of content that's time tested. Like, I always give the example of David Mihm who creates the local search ranking sites. You can do something like that for your industry, I mean, just think of things like that. Most industries you can come up with something that the competition isn't doing and then you just... you almost don't have to significantly promote it after the first couple of times. People just naturally look for it. So, yeah, that's definitely a big piece there.
And I think, you know, like I said before, we have a lot of folks inside the forums and that read the blog that are different it's such a hybrid of people who market their own sites and they monetize it in different ways. They've got clients and all of these other things. We always talk about how creating your own product, ultimately, you know, it typically ends up being the most rewarding in the long run, certainly other methods can significantly increase your companies revenue or an individual Web masters revenue. But, when we talk about long-term things and not relying on affiliate networks or AdSense serving or things like that we talk about products and I think, you know, Raven is a great case study in identifying a particular market, the need of a market, creating the product and then just marketing it.
Because, I think, sometimes people miss that. It's such a multi-step approach, it's not just find a market and exploit it with a great product. There's another piece to it which is the marketing which I think Raven does an excellent job on. So, what I would like to hear from you guys is, can you give us some insight into how you sort of went from thinking about Raven to developing it to marketing it and keep improving on it because that's the other piece too. It's not just create a product and dump it in the market and hope people buy it and never touch it again. You know, just some of the biggest hurdles you face, pitfalls and best practices.
Jon Henshaw: Sure, I can talk from a marketing standpoint of Raven since that's what my role is here. I joined Raven about two years ago and we had a pretty good idea with how we wanted to actually end up marketing the product and the first year that I was here, what we wanted to focus on was really cementing ourselves as a tool in the SEO industry. We wanted to let everyone know that these were powerful tools, they were things that they could rely on and we wanted to be known as an authority in that market. And last year what we really spent our time doing was focusing on becoming more of a workflow and collaboration tool. While we had these features before we needed to make it known that, hey, if you work with a team, if you want to collaborate on products with your clients or if you have a couple of contractors that you're outsourcing stuff to, this is a tool that will make that easier and so that's really our 2011 messaging was really focusing heavily on that.
But now what we run into is, Raven does more than just SEO. We have social media tools, pay-per-click tools, email is integrated into there so how do we now market to everyone and convince them that we're not just Raven SEO tools, we're Raven internet marketing tools? And I think that's really what our focus is going to be in 2012 is showing them that, one, you need to have a toolset that is flexible in all of those different areas and, two, that Raven actually fits those needs, we're not just SEO tools anymore.
Jon Henshaw: I think from a product standpoint we really started off working with other agencies and, in fact, we launched it and took it back offline, in a sense into like a very private beta for about six to nine months and we worked just side-by-side with several agencies; some in the US and some in the UK and they really helped us refine how the link manager should work and the types of things that need to be reported on. And then from there it was....
Eric:I think we lost him.
Taylor Pratt:Oh no.
Eric: Just wait for him to sign back on here. Just to continue talking about the marketing side of things a little bit, do you find that once you've started the marketing initially it seems like that's a good bit of work but it also seems like on the other end it's almost just as much work after you sort of establish yourself in the industry you've got to keep, you know, pushing and going to all of these different events and all of these other things.
Jon Henshaw: (completely unaware of the drop off :D ): I won't say because there are some secrets, you know. And so, you know, while Taylor and the marketing team, it's there job to really let people understand what the product does. It's our job, at least on the product side, to figure out is the product solving the problems that need to be solved in the market? And so if we're trying to approach SEO and social and PPC and other areas, are we making..you know, they use our software, are we making it harder for them or are we making it easier for them? And of course we want to make it so that it's a no-brainer. It's, by then, simply using it and putting their team members on there they're saving money.
Not only are they saving money they're managing their data better and they're able to report the information easier to themselves or to their client and so that's sort of a high-level example without a whole lot of details. But, that's really what we're focused on is how can we make this easier, at the same time how can we make it more robust and do all of the things that people need it to do, how can we solve problems that are not being solved by anybody on the market right now? And that's really what we're focused on. And, of course, all of that includes trying to absorb all of the different feature requests which also gives us an idea of what people really need. It's not just we don't have to just sit there and guess or dream up something on our own in a bubble. The feature requests are something that's extremely helpful and we have a lot of them. We have people who use the system intensely and everyday and they come up with some pretty amazing ideas.
Eric: I think we cut out there a little bit after the beta discussion. But I think the gist of it is when people talk about creating products it's so much more involved than just develop, market and sell, right? I mean it's obvious and I think we're aware of that but I think when people hear the six to nine months that you took in beta and you were working with these other agencies, I think sometimes that's the point that gets missed. Because you look at Raven and it's like the interface is so clean, it's so easy to use that people think, wow, that's pretty simple right? I mean, I think its what Basecamp's competitors have been thinking for such a long time. It's so simple and easy, I could do that, right?
Jon Henshaw: I would say our biggest problem and the one that we're looking to solve this year is while you are somebody who knows exactly what you're doing, you know and when you get in there you know how to use the system, ah, that's simple. This does this I understand the terminology and what's going on here. It's not for the novice and so it's funny because there's that weird dichotomy there. And so you have somebody else that comes in and says this is the most complicated thing I've ever seen in my life.
I mean, and that's some of the cancellation messages that we get. It was like, what are you trying to do? And so our big or one of our big initiatives this year is to put education in place for those people and also for teams. We have a lot of agencies that are wanting the ability to say, hey, I really love what you're doing here, I get it.
I want my team to be on here but I need training. And so those are things that we're working on and then the other thing, on the product side, is incorporating more contextual help and so we've started to slowly roll out what we're calling the help box and so it's the first time that we've ever been to a tool in the system. You actually see this help box that pushes down everything else and that gives you a brief description, it gives you a really quick screen cast of what the tool does and then it also links you out to the knowledge base. So, those are things that as we grow and we sit back and kind of go, okay, where are we loosing people? Where are they getting confused? We know that that's something that we really have to work on.
Taylor Pratt: And there's an overlap with that with marketing too. I mean, we need to be teaching people how to use the tools. We're trying to do that more on the blog. You know, we also have that stance that we're not going to tell you how to do your job but we need to show you the benefits of using Raven when you are doing your job. And so like Jon said, that education, I think, is really going to be helpful for users who are still trying to figure out, all right, well, what's the logic behind this? Why is it important that these two tools are working together and we're trying to show that both within the tool itself but then outside too. So if you are just trying to evaluate it or you are looking for a tool and you're not sure if Raven does that, hopefully we'll be able to demonstrate that through our blog posts, our training Webinars what have you.
Eric: So, for 2012 are there any, you know, I'm sure no competitors are listening so feel free to just lay it all out there. For 2012, any product teases we can get? Anything you think that people might be interested in?
Jon Henshaw: Yeah, I'll tell you a few things that I've publicly talked about and then I'll hint towards one thing and then there are still several big things that I will not give a clue to that we're working on.
Eric: Fair enough :)
Jon Henshaw: And I will say also, if you go to our blog I think maybe in January or December I wrote an open letter to Raven customers and there's a really good rundown of all of the things that we did in 2011 and it's huge. I was actually shocked when I wrote it. I was like, I had no idea that we did all of this. It was a good year!
Eric: Yeah.
Jon Henshaw: But the things that we're going to be doing in 2012 I'm very confident is going to be a bigger year than 2011. And the other thing that makes me confident about that is we've been ramping up on developers. We are truly a software company now and we, I think, (this year) we've just had two developers start yesterday, I haven't even seen them yet, but it's something that we're getting even more aggressive on so I'm excited about that. The things that I can easily tell you about that we're going to be working on releasing soon is we have another major social update coming down the pipeline so when we launched our social stream, real time social streams, social monitoring, it didn't have everything I wanted but we did want to release it by (unintelligible) 32.19 so we had sort of finishing up some really awesome features that didn't quite make it in November will be coming out pretty soon.
We are actively working on the Chrome toolbar, that got delayed for several months but that is back on schedule. But you're going to see a lot of improvements in the social area particularly with Facebook and Twitter and the (stream). We're going to be doing more improvements on our AdWords management tool, so you'll see a lot of nice new things coming down there. We should be adding G+ and LinkedIn this year, probably first half of the year and we're also working on the ranking result importing which I mentioned earlier in the end of the year.
So, those are things that are more public. The one hint, the on thing that I will throw out there, just because it's really relevant to the conversation we've been having is we are focusing on relationships in a way that we haven't done in the system before. So there's going to be something exciting coming down the pipeline in regards to that as far as helping people who do link building outreach and other areas. So that's coming. I expect it in the first half of this year and that's something I'm really excited about.
Eric: Yeah, that definitely sounds interesting, I'll be watching for that. Well, it sounds like you've got a lot to do so I won't keep you much longer. I just wanted to take a moment to thank you guys for hoping on today. I'm going to get this up on the blog here. We'll put it in mp3 format so people can listen to it whenever they want, we'll get all of the text up there. For all of you listening out there, certainly give Raven a shot. I think you guys are still running 30-day trials, right?
Taylor Pratt: Oh yeah.
Eric: Definitely work with it a little bit. I personally have gone back and forth. I think a lot of folks maybe who are used to using software and things like that it might take an adjustment or two but I can personally let folks listening know that I'm going to put a lot more of my stuff in there. I just think it really just cuts down on a lot of the manual work; these crazy spreadsheets and my Dropbox is exploding and it's insane but definitely work with it and give it a shot.
It's going to be new especially to folks I think that do a lot of stuff that I might be doing with the software and stuff but it'll make your life a lot easier and the reporting is unreal. So, certainly give it a shot and, again, thanks to Jon and Taylor for hopping on with us today!
Taylor Pratt:Thanks for having us.
Jon Henshaw: Thanks for having us.
Eric: All right guys, take care.
Source: http://www.seobook.com/future-seo-campaigns-jon-henshaw-taylor-pratt-raven
seo tool land seo leaders online traffic mystic good backlink see book
Miyerkules, Marso 28, 2012
Link Popularity Tool
Off-page (popularity) stats including number of backlinks, number of indexed pages, number of pages containing the URL.
Source: http://www.iconinteractive.com/tools/pop
seo tool land seo leaders online traffic mystic good backlink see book
Search Engine Ranking Report
provides you with Google & Yahoo Rankings for multiple keywords. Just paste your key phrases, enter you domain and wait for the results. You can query up to 1000 deep. Very use full tool.
Source: http://www.top25web.com/cgi-bin/report.cgi
link building use seo seo tools seo tool land seo leaders online
Download free Seo tools. Seosurf, SEO Ultimate, Joomla plugin...
Get more visitors to your content and increase your traffics. How to get your own website found on Google, Yahoo, Bing, AOL...Some free Seo tools will be useful for your website.
Source: http://goodbacklink.info/download.html
link building use seo seo tools seo tool land seo leaders online
Online XML Sitemaps Generator
A free online Google XML Sitemaps generator for small sites and a commerical php script for larger sites.
Source: http://www.xml-sitemaps.com
Martes, Marso 27, 2012
Combine Words
is a script is designed to combine lists of keywords for use in AdWords, Overture and other Pay Per Click systems.
Source: http://www.combinewords.com/
use seo seo tools seo tool land seo leaders online traffic mystic
Google vs Yahoo Graph
Shows a graphic display of top 50 in Google & Yahoo with the sites that are in both SERP linked.
Backlink Checker
checks your webpage for backlinks and returns the number of backlinks for each PR position. Requires Google API key.
Source: http://www.thinkbling.com/prlinks/backlinks.php
seo leaders online traffic mystic good backlink see book link building
Multi DC PageRank Checker
This tool will query the various Google Data Centers to check for any changes in PageRank values for a website. Helps you get a peek at your websites NEW PR during a PageRank update.
Keyword Density
will analyze your entered URL, and return a list of key phrases with their corresponding density values for one, two, or three word key phrases. You can choose whether you want the longs key phrase to be 1, 2 or 3 words long.
Source: http://www.seochat.com/seo-tools/keyword-density/
link building use seo seo tools seo tool land seo leaders online
Domain Dossier
resolves IP to host, host to IP, runs a traceroute, and displays the zone file and does a whois look up.
Lunes, Marso 26, 2012
Link Popularity Checker
displays inbound link reported by Alltheweb, Alta Vista, Google/AOL, HotBot, MSN & Yahoo and provides a total of them. But what makes this tool shine is its new trend/history report. Yes that is correct it will give you the history of links for your site. Now that is hot!
Source: http://www.marketleap.com/publinkpop/default.htm
link building use seo seo tools seo tool land seo leaders online
W3C Markup Validation Service
The official W3C validator. A great help for making your pages W3C compliant.
Source: http://validator.w3.org
seo tool land seo leaders online traffic mystic good backlink see book
Keyword Suggestion Tool
shows the per day keyword results from both Overture and Wordtracker. Wordtracker breaks the results down in plural and singular where Overture combines them together. For example Overture reports "anime wallpage" as 2609 per day where Wordtracker shows "anime wallpaper" with 3160 per day and "anime wallpapers" with 1948 per day. The different totals don't matter, it is the plural/singular percentages that you need to help you decide which keyword to target.
Search Engine Spiders
Shows title, meta description, meta keywords, page size, content text, word count, distinct words, keyword density, links, and page in HTML.
Source: http://www.searchwho.com/sw5-spider.html
use seo seo tools seo tool land seo leaders online traffic mystic
SEO Lemons
Sharing is caring!
Please share :)
You can embed the above graphic on your website here.
Have feedback? Please contribute in the comments.
Thanks to John Andrews for highlighting the above industry trend.
Categories:
Linggo, Marso 25, 2012
Free Keyword Search Tool
shows for entered keyword and simular keywords the number of times searched in 60 days according to WordTracker and Google results and Google exact results page numbers.
Source: http://www.nichebot.com/
seo leaders online traffic mystic good backlink see book link building
Meta Tag Generator
creates meta tags with title, description, abstract, keywords, robots revisit, robots index, rating, distribution, and Language.
Yahoo Toolbar For Firefox
installs on Windows, Mac, and Linux. Has pop-up protection and Anti-Spyware build in.
Source: http://toolbar.yahoo.com/firefox
seo tool land seo leaders online traffic mystic good backlink see book
Redirects And HTTP Headers Checker
Checks for redirects that may be in place on a domain (301, 302, 200, etc).
Sabado, Marso 24, 2012
Free Broken Link Checker
check domain wide for broken outbound links. Very very very nice!
Source: http://www.dead-links.com/check_links.php
seo tools seo tool land seo leaders online traffic mystic good backlink
Combine Words
is a script is designed to combine lists of keywords for use in AdWords, Overture and other Pay Per Click systems.
Source: http://www.combinewords.com/
seo leaders online traffic mystic good backlink see book link building
From AdSense to SpamSense to Spam Cents
Google announced they rolled out their anti-overly-aggressive-ads algorithm. They didn't give a specific % on how much of the above the fold content can be ads, but suggest using their browser preview tool. Using that tool on Google.com's search results would of course score it as a spam site, but for some small AdSense webmasters that avoided Panda, Google may have drew first blood.
Much Quicker Updates
With a limited number of recoveries nearly a year after Panda, the first bite might seem like a big concern, however the "too many ads" algorithm updates far more frequently than Panda does:
If you decide to update your page layout, the page layout algorithm will automatically reflect the changes as we re-crawl and process enough pages from your site to assess the changes. How long that takes will depend on several factors, including the number of pages on your site and how efficiently Googlebot can crawl the content. On a typical website, it can take several weeks for Googlebot to crawl and process enough pages to reflect layout changes on the site.
And for those who got hit by Panda then tried to make up for those lower ad revenues with more AdSense ad units, they probably just got served round #2 of Panda Express. ;)
Is it Screen Layout, or Something Else?
In the past Google suggested to a nuked AdWords advertiser that more of his above-the-fold real estate should be content than ads.
However Google has such a rich data set with AdSense that I don't think they would just look at layout. If I were them I would factor in all sorts of metrics like
- AdSense CTR
- average page views per visitor
- repeat visits & brand searches
- bounce rate
- clickstream data from Chrome & the Google toolbar (so even if you are using other ad networks, they can still sample the data)
Some sites are primarily driven off of mobile views while other sites might be seen on large monitors. When Google sees every page load & measures the CTRs, tacking actual user response is better than guestimating it.
They could come up with some pretty good metrics from those & then for any high traffic/high earning site they could manually review them to see if they deserve to get hit or not & adjust + refine the "algorithm" until those edge cases disappeared. Google's lack of credible competition in contextual & display ads means they can negotiate pretty tough terms with publishers that they feel are not adding enough value to the ecosystem.
It's Not Just Algorithms Cleaning Up AdSense
In addition to these sorts of algorithms, over the past year they have manually hit networks of sites with the doorway pages label & disabled ad serving on sites or entire accounts where they felt there was a bit too much arbitrage. One of our SEO Book members pointed me to this thread where a lot of Pakistani AdSense accounts got torched last October & another sent me a sample termination email from Google similar to this one:
Notice that in the above:
- There was no claim of click fraud, copyright issues, or anything like that.
- There was no claim of advertiser complaints.
- Google offers no customer support phone number, no "you might want to work on this" advice, doesn't list which of the sites in the account they felt could be improved, and RETROACTIVELY nuked past "earnings" ... depending on where it is in the schedule that can amount to anywhere from 30 to 50+ days (I remember Teeceo mentioned how they waited until the day before the AdSense payday to smoke his stuff way back in the day to have maximum impact!)
On Google's latest quarterly earnings call they highlighted how year on year Google's revenues were up 25% but the network revenues only grew at 15%. They also explained the slower network revenue growth as being associated with improved search quality & algorithm updates like Panda.
Left unsaid in such a statement was that until those algorithms rolled out, Google admitted they funded spam. ;) The whole AdSense & content farm problem was created through incentive structures with unintended consequences.
Is the Garbage Disappearing, or Just Moving to a New Landfill?
If you track what is going on with the Google+ over-promotion (long overdue post coming on that front shortly!) or how Google is still pre-paying Demand Media to upload video "content" to Youtube, Google still may be funding the same model, but doing so while gaining a tighter control of relevancy so they can better sort good stuff from crap (when you host content & track user response you have all the metrics in the world to determine how relatively good you think it is). If they over-promote these sites then in the short run they create the same skewed business model problem.
Sure hosting the user experience makes it easier to sort the wheat from the chaff, but the other big risk here is the impact on the rest of the publishing ecosystem. There will be lots of thin spam from popular people on Google+ (anyone launched a celebrity-focused Pay-Per-Plus site yet?) & in-depth editorial content might not be economically feasible in certain categories where there literally is no organic SERP above the fold.
I will complement them on their efforts to clean up some of the worst offenses (from the prior generation of "bad incentives"). If you were hit by it, Panda was every bit as big/brutal as the famous Florida update. If this update is anything near as significant as the Panda update (in how it impacts smaller independent webmasters) then it is going to force more of them/us to move up the value chain.
That may mean pain in the short run, but (for those who take it as a wake up call to develop brand & organic non-search traffic streams) far more rewards in the longrun for those who remain after the herd is thinned.
Working for "The Company"
Larry Page's view on working for the company:
My grandfather was an autoworker, and I have a weapon he manufactured to protect himself from the company that he would carry to work. It's a big iron pipe with a hunk of lead on the head. I think about how far we've come as companies from those days, where workers had to protect themselves from the company.
I think for many SEOs the idea of starting over is painful, but the best SEOs often enjoy the forced evolution & the game of it all. They don't roll over & play dead or forget SEO. And if Google didn't put hard resets in every once in a while, then the big hedge funds would be mopping up the SERPs and cleaning our clocks with the help of Helicopter Ben.
Areas For Improvement
Of course this could be taken as a positive post toward Google (and it mostly is), but I don't want to come across as a fanboi, so I thought I should do a shout out to a couple things they still need to fix in order to be consistent:
- If Google is going to tell people that thick deep content is needed to gain sustainable exposure then they shouldn't be ranking thin + pages in the SERPs just because it is a Google product. Even people who have *always* given Google the benefit of the doubt (full on fanbois) found the Google+ placement in the SERPs distasteful.
- Google's AdSense is still sending out some of those automated "you are leaving money on the table" styled emails reminding publishers to use 3 ad units. If such behavior may lead to a smoke job, then the recommendation shouldn't be offered in the first place. Right below the "use 3 ad units" there needs to be a "proceed with caution" styled link (in red) that links to the recent "too many ads" post.
- Old case studies that are no longer in line with best practices in the current market should have some sort of notice/notification added to them so new webmasters don't get the wrong idea.
- Some of the AdSense heatmaps are roadmaps to penalization. These should have been fixed before yesterday's announcement, but if they are still up there next week then Google is willfully & intentionally trying to destroy any small business owner that follows that "best practice" advice.
Your Feedback Needed
Since this update impacted far fewer sites than the Panda update, there are fewer sample/example sites. Did any of your websites get hit? If so, how would you describe ...
- your ad layout
- your ad CTR
- you mode of monetization (AdSense, other, both)
- the level of impact on your site from the update
Categories:
Source: http://www.seobook.com/spamsense
link building use seo seo tools seo tool land seo leaders online
Reciprocal Link Checker
Free links partners script. Periodically checks all your partners links to see if they're still linking back.
Atom & RSS Feed Validator
RSS feeds validator. It may validate any kind of RSS feeds, from the simplest ones to the most complex ones.
Source: http://www.feedvalidator.org
use seo seo tools seo tool land seo leaders online traffic mystic
MSN Position Search
You can search up to 15 keywords for the entered domain and from the top 100 to the top 500.
Source: http://www.prsearch.net/msnmass.php
seo leaders online traffic mystic good backlink see book link building
Biyernes, Marso 23, 2012
What Is My IP Address
shows you the IP of the computer you are on or the firewall you are behind if you have a private IP.
Source: http://www.whatismyipaddress.com/
seo tools seo tool land seo leaders online traffic mystic good backlink
Check Yahoo WebRank
Allows you to check the Yahoo WebRank of up to 5 URLs at a time.
Source: http://www.webconfs.com/check-yahoo-webrank.php
seo tool land seo leaders online traffic mystic good backlink see book
PageRank Search Prog
allows you to do Google searches and arange them by relevance or pagerank, and up to 100 at a time. This tool displays the results highest rank first and also allows you to search allintitle:keyword etc. There is a link to search inbound links for each entry of the results which is very helpful also. This is Webmaster Brian's Prog tool repackaged and owned by SEO Chat.
Do Your Private Investigations on Internet With a People Search
With a people search you can quite easy do your own private investigations on internet today People are putting their information on the internet and there are companies that allows you to check almost everything you want to know about a person
PageRank Lookup
lets you check the PR of up to 100 sites at a time. Now all you have to do is cut and paste you list of
webpages and there you have it all before you with one click. Very nice!
webpages and there you have it all before you with one click. Very nice!
Source: http://www.webmasterbrain.com/get-multiple-pagerank-values-without-google-toolbar--tool12.htm
Huwebes, Marso 22, 2012
Weekly SEO Tips- Avoid Common SEO Mistakes
It is important to stay away from these techniques because it will be discovered sooner or later by the Search Engine or your competitors. The penalty, of course, is to never find your site in the Search Engine again. The following discuss these techniques that should be prevented by the webmasters
Source: http://www.useseo.com/commonmistakes.php
link building use seo seo tools seo tool land seo leaders online
Making Money Online Google AdSense For a Successful Online Business
AdSense is an online advertisement serving application ran by Google Website developers and owners can use this application to enable text, images, and videos for advertisement purposes on their websites
use seo seo tools seo tool land seo leaders online traffic mystic
IP Address Report
gives you report on domains you either add to a field or load up from a file. It tells you which domains are in the same Class C block. If you enter the domains into the field you can save them to a file to use next time.
Source: http://www.ip-report.com/
use seo seo tools seo tool land seo leaders online traffic mystic
Keyword Research Tool
will generate a list of keywords and keyword phrases used in other web sites based on the keyword or keyword phrase you enter into their tool. This tool searches other sites with your choice of one of the 9 listed search engines and displays what other web sites that are optimized for the keyword phrase you entered are using for keywords on their site. Very helpful tool!
Source: http://www.webmaster-toolkit.com/keyword-research-tool.shtml
link building use seo seo tools seo tool land seo leaders online
Miyerkules, Marso 21, 2012
Page Rank Grid Calculator
enables you to construct a grid showing the relationship of your website pages to each other and calculates the PR for each page. This tool will show you how you can concentrate PR to your home page, how dangling links bleed off PR from your site, and overall give you a better understanding of how PR works.
Source: http://www.webworkshop.net/pagerank_calculator.php
use seo seo tools seo tool land seo leaders online traffic mystic
Ontology Finder
gives you synonymous words of your keywords to consider for possible keywords or just to add to your webpage.
Source: http://www.gorank.com/seotools/ontology/
seo leaders online traffic mystic good backlink see book link building
Free Site Monitor
Monitors server status at every 5 minutes and e-mail in case of problems. Also can display stats when a server was down; may be also useful for checking and competitors uptime.
Source: http://www.321sitemonitor.com
Link Popularity & Site Analysis Tool
shows your inbound links and pages in Google, Yahoo, MSN, Ask Jeeves, and Alexa. Also shows PR, archive date (wayback machine), number of outbound links on the page and whether the site is in Dmoz and Yahoo directory. Shows the number of words and charactors in the Title, meta keyword and meta description and shows on a graph where the page has to many or to little.
Source: http://www.linkvendor.com/seo-tools/site-analysis.html
seo tools seo tool land seo leaders online traffic mystic good backlink
Your Personal Web File
Social bookmarking. One of the newest trends in SEO.
Source: http://www.furl.net
link building use seo seo tools seo tool land seo leaders online
Martes, Marso 20, 2012
Make a Podcast the Entices Listeners.
If you want to benefit your online business, then as an Internet marketer, you will always need to be well equipped to taking that next step. Creating a podcast is something that can immensely help you build a strong relationship with your target audience and actually give real value to them. below. Give Good Quality [...]
Source: http://www.trafficmystic.com/232/make-a-podcast-the-entices-listeners/
Avoiding Online Spam When Job Hunting 3 Key Tips
There comes a time in most people's lives (unless they are lucky) where they have to hunt for a job Be it at the start of a career or if you just fancy a change, job hunting has become a little less painless due to the significant rise of the internet over the past 10 years
Source: http://www.mkpitstop.com/Art/154207/94/Avoiding-Online-Spam-When-Job-Hunting-3-Key-Tips.html
link building use seo seo tools seo tool land seo leaders online
Successful Marketing Strategies Using Facebook
Creating a strong presence on Facebook can take you a long way. This is especially if you’re an online marketer that’s looking for targeted exposure, better promotion and a stronger brand building. So in order to use Facebook marketing to your advantage the correct way, what should you keep in mind? These are things that [...]
Source: http://www.trafficmystic.com/234/successful-marketing-strategies-using-facebook/
PulseRank
tracks the 5 month Ranking history for 1000 selected Keywords in Google. They also provide a RankPulse Index for the same 1000 Keywords. This index helps you to see when there are large fluctuations in the Google index. This tool car be useful to explain fluctuations you are seeing in your own Rankings.
Source: http://www.rankpulse.com/
Lunes, Marso 19, 2012
Customize Your Website Visitors Survey
a_b Too many times individuals, companies, and even large corporations put up a website and think they are done, but the truth is this is just the beginning There is marketing to be done to have the website found, the content must be presented in a way that all visitors can see the content, and of course, all their questions must be answered
Source: http://www.mkpitstop.com/Art/154994/94/Customize-Your-Website-Visitors-Survey.html
Keyword Density Analyzer
Enter URL, will calculate and return the keyword density of key phrases which are 1,2 and 3 words long.
Ontology Finder
gives you synonymous words of your keywords to consider for possible keywords or just to add to your webpage.
Source: http://www.gorank.com/seotools/ontology/
use seo seo tools seo tool land seo leaders online traffic mystic
Search Engine Ranking Report
provides you with Google & Yahoo Rankings for multiple keywords. Just paste your key phrases, enter you domain and wait for the results. You can query up to 1000 deep. Very use full tool.
Source: http://www.top25web.com/cgi-bin/report.cgi
seo tool land seo leaders online traffic mystic good backlink see book
Ontology Finder
gives you synonymous words of your keywords to consider for possible keywords or just to add to your webpage.
Source: http://www.gorank.com/seotools/ontology/
seo tool land seo leaders online traffic mystic good backlink see book
Mag-subscribe sa:
Mga Post (Atom)