Which do you trust most as a source of advice on important issues?
People tend to trust friends & family and the mainstream media far more than they trust websites & search engines.
| Vote | All�(1204)� |
|---|---|
| friends & family | 37.1%�(+3.0 / -2.9) |
| newspapers | 32.5%�(+3.0 / -2.8) |
| search engines | 19.3%�(+2.6 / -2.4) |
| social media websites | 6.7%�(+2.0 / -1.6) |
| weblogs | 4.4%�(+1.9 / -1.3) |
Relative to one another, men tend to trust newspapers, search engines & weblogs more; whereas women tend to trust friends & family and social media websites more.
| Vote | Men�(643)� | Women�(561)� |
|---|---|---|
| friends & family | 34.7%�(+4.0 / -3.8) | 39.4%�(+4.6 / -4.4) |
| newspapers | 34.1%�(+4.0 / -3.8) | 31.0%�(+4.4 / -4.1) |
| search engines | 20.1%�(+3.5 / -3.1) | 18.6%�(+3.9 / -3.4) |
| social media websites | 5.7%�(+2.5 / -1.8) | 7.6%�(+3.3 / -2.3) |
| weblogs | 5.5%�(+2.5 / -1.8) | 3.4%�(+3.3 / -1.7) |
The youngest age group tends to trust social media a bit more & newspapers a bit less than other age groups do. Outside of that, it is somewhat hard to see other age-based patterns.
| Vote | 18-24 year-olds�(278)� | 25-34 year-olds�(307)� | 35-44 year-olds�(158)� | 45-54 year-olds�(191)� | 55-64 year-olds�(166)� | 65+ year-olds�(104)� |
|---|---|---|---|---|---|---|
| friends & family | 39.8%�(+5.8 / -5.5) | 34.2%�(+5.8 / -5.4) | 38.9%�(+7.8 / -7.2) | 34.0%�(+6.9 / -6.3) | 36.3%�(+7.6 / -6.9) | 37.2%�(+9.8 / -8.8) |
| newspapers | 26.2%�(+5.5 / -4.8) | 35.8%�(+5.9 / -5.5) | 33.9%�(+7.7 / -6.9) | 31.7%�(+6.8 / -6.1) | 33.1%�(+7.6 / -6.8) | 34.6%�(+10.0 / -8.8) |
| search engines | 19.7%�(+5.1 / -4.2) | 16.8%�(+4.9 / -4.0) | 17.7%�(+6.7 / -5.2) | 23.5%�(+6.5 / -5.5) | 21.8%�(+7.1 / -5.7) | 17.7%�(+8.5 / -6.2) |
| social media websites | 11.0%�(+4.2 / -3.1) | 6.8%�(+3.6 / -2.4) | 3.6%�(+5.1 / -2.1) | 7.4%�(+4.6 / -2.9) | 4.3%�(+4.5 / -2.3) | 6.6%�(+8.0 / -3.8) |
| weblogs | 3.3%�(+2.8 / -1.5) | 6.4%�(+3.5 / -2.3) | 6.0%�(+5.1 / -2.9) | 3.4%�(+4.1 / -1.9) | 4.4%�(+5.3 / -2.5) | 3.9%�(+7.4 / -2.6) |
Here is data by geographic region.
| Vote | The US Midwest�(252)� | The US Northeast�(311)� | The US South�(372)� | The US West�(269)� |
|---|---|---|---|---|
| friends & family | 40.2%�(+6.9 / -6.6) | 39.0%�(+6.2 / -5.9) | 34.9%�(+5.3 / -5.0) | 36.1%�(+6.2 / -5.8) |
| newspapers | 30.4%�(+6.8 / -6.1) | 36.0%�(+6.1 / -5.7) | 33.7%�(+5.2 / -4.9) | 29.9%�(+6.1 / -5.5) |
| search engines | 21.5%�(+6.4 / -5.3) | 15.7%�(+5.2 / -4.1) | 18.7%�(+4.6 / -3.9) | 21.2%�(+5.5 / -4.6) |
| social media websites | 6.7%�(+5.1 / -3.0) | 5.2%�(+4.3 / -2.4) | 6.6%�(+3.8 / -2.5) | 7.9%�(+4.5 / -3.0) |
| weblogs | 1.3%�(+9.5 / -1.1) | 4.1%�(+4.3 / -2.1) | 6.2%�(+3.6 / -2.3) | 4.8%�(+4.3 / -2.3) |
Rural people tend to trust friends & family more, while urban people tend to trust newspapers more.
| Vote | Urban areas�(602)� | Rural areas�(91)� | Suburban areas�(480)� |
|---|---|---|---|
| friends & family | 30.9%�(+4.4 / -4.0) | 45.8%�(+11.3 / -10.9) | 38.7%�(+4.9 / -4.7) |
| newspapers | 38.5%�(+4.7 / -4.5) | 25.4%�(+11.3 / -8.7) | 30.0%�(+4.5 / -4.2) |
| search engines | 18.4%�(+4.2 / -3.6) | 20.2%�(+10.4 / -7.5) | 20.2%�(+4.3 / -3.7) |
| social media websites | 8.5%�(+4.1 / -2.8) | 2.3%�(+14.6 / -2.1) | 6.2%�(+4.3 / -2.6) |
| weblogs | 3.7%�(+4.2 / -2.0) | 6.3%�(+11.2 / -4.2) | 4.8%�(+4.3 / -2.3) |
The richer you are, the less you generally trust friends & family. The rich also trust newspapers & blogs more (though the blog data point had a small sample size).
| Vote | People earning $0-24K�(138)� | People earning $25-49K�(655)� | People earning $50-74K�(307)� | People earning $75-99K�(81)� | People earning $100-149K�(25)� |
|---|---|---|---|---|---|
| friends & family | 40.6%�(+8.7 / -8.2) | 38.2%�(+4.1 / -4.0) | 33.9%�(+6.3 / -5.8) | 36.6%�(+11.1 / -9.8) | 14.4%�(+19.1 / -9.1) |
| newspapers | 25.6%�(+9.1 / -7.4) | 30.6%�(+4.0 / -3.7) | 37.0%�(+6.4 / -6.0) | 42.2%�(+10.6 / -10.0) | 42.2%�(+20.3 / -18.0) |
| search engines | 22.8%�(+9.1 / -7.1) | 20.6%�(+3.7 / -3.3) | 17.4%�(+5.7 / -4.5) | 13.4%�(+10.9 / -6.4) | 22.0%�(+21.5 / -12.7) |
| social media websites | 7.2%�(+9.2 / -4.2) | 7.0%�(+3.2 / -2.3) | 5.4%�(+5.6 / -2.8) | 5.2%�(+13.2 / -3.9) | 5.8%�(+23.7 / -4.9) |
| weblogs | 3.8%�(+11.0 / -2.9) | 3.6%�(+3.5 / -1.8) | 6.3%�(+5.4 / -3.0) | 2.6%�(+18.2 / -2.3) | 15.6%�(+21.7 / -10.2) |
Source: http://www.seobook.com/which-source-do-you-trust-most
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