How many search engines do you typically use in a given month?
Most people only use 1 or 2 search engines in any given month.
| Vote | All�(1223)� |
|---|---|
| 1 | 48.9%�(+3.1 / -3.1) |
| 2 | 26.2%�(+2.9 / -2.7) |
| 3 | 9.1%�(+2.2 / -1.8) |
| 4 | 4.7%�(+2.0 / -1.4) |
| 5 or more | 11.1%�(+2.3 / -2.0) |
There isn't much difference between men & women on this front.
| Vote | Men�(669)� | Women�(554)� |
|---|---|---|
| 1 | 49.4%�(+4.0 / -4.0) | 48.4%�(+4.8 / -4.8) |
| 2 | 25.5%�(+3.6 / -3.3) | 26.9%�(+4.6 / -4.1) |
| 5 or more | 10.6%�(+2.9 / -2.3) | 11.7%�(+3.8 / -3.0) |
| 3 | 9.7%�(+2.8 / -2.2) | 8.5%�(+3.6 / -2.6) |
| 4 | 4.8%�(+2.5 / -1.7) | 4.5%�(+3.6 / -2.0) |
Surprisingly, older people are more likely to use a variety of search services while younger people are more likely to stick with their one favorite. I would have guessed that to be the other way around.
| Vote | 18-24 year-olds�(295)� | 25-34 year-olds�(300)� | 35-44 year-olds�(165)� | 45-54 year-olds�(204)� | 55-64 year-olds�(182)� | 65+ year-olds�(77)� |
|---|---|---|---|---|---|---|
| 1 | 54.9%�(+5.5 / -5.7) | 57.7%�(+5.7 / -6.0) | 45.6%�(+7.7 / -7.5) | 50.4%�(+6.9 / -6.9) | 48.1%�(+7.3 / -7.3) | 35.8%�(+11.5 / -10.1) |
| 2 | 23.0%�(+5.1 / -4.4) | 23.0%�(+5.4 / -4.6) | 23.1%�(+7.1 / -5.8) | 22.5%�(+6.3 / -5.3) | 29.2%�(+7.1 / -6.2) | 36.8%�(+11.3 / -10.1) |
| 3 | 5.8%�(+3.3 / -2.1) | 5.5%�(+3.4 / -2.2) | 13.7%�(+6.0 / -4.4) | 10.5%�(+5.0 / -3.5) | 11.5%�(+5.5 / -3.9) | 7.0%�(+8.0 / -3.9) |
| 4 | 6.8%�(+3.5 / -2.4) | 4.7%�(+3.3 / -2.0) | 4.2%�(+4.7 / -2.3) | 4.9%�(+4.3 / -2.3) | 2.1%�(+3.8 / -1.4) | 5.4%�(+9.1 / -3.5) |
| 5 or more | 9.6% (+3.9 / -2.8) | 9.1% (+3.9 / -2.8) | 13.4% (+6.2 / -4.4) | 11.7% (+5.3 / -3.8) | 9.0% (+5.2 / -3.4) | 15.0% (+9.7 / -6.3) |
Here is the geographic breakdown.
| Vote | The US Midwest�(260)� | The US Northeast�(320)� | The US South�(374)� | The US West�(269)� |
|---|---|---|---|---|
| 1 | 53.6%�(+6.5 / -6.6) | 45.1%�(+6.1 / -6.0) | 47.0%�(+5.8 / -5.7) | 50.4%�(+6.4 / -6.4) |
| 2 | 22.7%�(+6.2 / -5.2) | 27.1%�(+5.7 / -5.1) | 26.8%�(+5.5 / -4.8) | 27.9%�(+6.1 / -5.4) |
| 3 | 8.7%�(+4.9 / -3.2) | 11.4%�(+4.8 / -3.5) | 8.6%�(+4.4 / -3.0) | 8.2%�(+4.8 / -3.1) |
| 4 | 3.5%�(+5.2 / -2.1) | 5.3%�(+4.3 / -2.4) | 5.7%�(+4.1 / -2.5) | 3.8%�(+5.4 / -2.3) |
| 5 or more | 11.5%�(+5.5 / -3.9) | 11.1%�(+4.7 / -3.5) | 11.9%�(+4.5 / -3.4) | 9.7%�(+5.2 / -3.5) |
Here are stats by population density.
| Vote | Urban areas�(608)� | Rural areas�(107)� | Suburban areas�(499)� |
|---|---|---|---|
| 1 | 48.1%�(+4.5 / -4.5) | 50.2%�(+9.8 / -9.8) | 47.2%�(+4.7 / -4.7) |
| 2 | 26.4%�(+4.1 / -3.8) | 21.2%�(+10.6 / -7.8) | 27.8%�(+4.5 / -4.1) |
| 3 | 9.1%�(+3.6 / -2.7) | 14.2%�(+10.7 / -6.6) | 9.6%�(+4.0 / -2.9) |
| 4 | 5.3%�(+4.0 / -2.3) | 6.5%�(+12.0 / -4.4) | 3.8%�(+4.4 / -2.1) |
| 5 or more | 11.0%�(+3.8 / -2.9) | 7.9%�(+11.4 / -4.9) | 11.6%�(+4.2 / -3.2) |
Here is data by income groups. No obvious pattern here either.
| Vote | People earning $0-24K�(132)� | People earning $25-49K�(673)� | People earning $50-74K�(326)� | People earning $75-99K�(70)� | People earning $100-149K�(27)� |
|---|---|---|---|---|---|
| 1 | 45.0%�(+8.9 / -8.6) | 47.7%�(+4.2 / -4.2) | 50.2%�(+6.1 / -6.1) | 42.1%�(+12.3 / -11.4) | 48.3%�(+17.9 / -17.5) |
| 2 | 29.1%�(+9.0 / -7.6) | 26.3%�(+3.8 / -3.5) | 23.1%�(+6.2 / -5.3) | 35.2%�(+12.2 / -10.5) | 37.4%�(+18.8 / -15.6) |
| 3 | 8.7%�(+9.1 / -4.7) | 8.6%�(+3.2 / -2.4) | 11.6%�(+5.8 / -4.0) | 9.7%�(+11.7 / -5.6) | 0.0%�(+12.5 / -0.0) |
| 4 | 6.1%�(+9.5 / -3.9) | 5.2%�(+3.2 / -2.0) | 4.3%�(+6.3 / -2.6) | 2.6%�(+17.0 / -2.3) | 3.4%�(+22.2 / -3.0) |
| 5 or more | 11.0%�(+8.9 / -5.2) | 12.1%�(+3.3 / -2.7) | 10.9%�(+5.8 / -3.9) | 10.4%�(+11.9 / -5.9) | 10.9%�(+16.7 / -7.1) |
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Source: http://www.seobook.com/how-many-search-engines
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